Brand Identity Logo System Pattern Design Brand Guide

Qari

Client

QARI

Year

2026

Services

Branding · Identity · Guidelines

Sector

Qur'anic Education

Overview

Reconnecting Muslims with the Qur'an through clarity and transformation.

QARI exists to reconnect Muslims with the Qur'an - not simply through recitation, but through understanding, reflection, and transformation. In an age where many Muslims can read the Qur'an yet struggle to deeply connect with its meanings, QARI bridges that gap with tools for Arabic, revelation, and spiritual growth.

The brand needed to sit between traditional Islamic scholarship, structured academic excellence, contemporary accessibility, and heartfelt spiritual transformation. It had to feel scholarly but approachable, elegant but minimal.

The challenge

Create an identity rooted in sacred learning without feeling inaccessible
Balance scholarly authority with warmth, clarity, and contemporary polish
Build a custom logo system that holds up across full wordmark and Q icon uses
Define colour usage for education pages, social media, newsletters, and CTAs
Develop pattern assets that support the brand without distracting from learning content

Deliverables

Custom QARI wordmark in primary and light versions
Standalone Q icon for small placements
Logo spacing, scaling, and misuse guidance
Slate Teal, gold, sage, sand, and terracotta colour systems
Typography hierarchy using Space Grotesk and Newsreader
Three pattern families with standard and gold versions
Usage guidance for pages, social posts, email, and buttons

"To empower Muslims with the tools to understand the Qur'an, strengthen their relationship with Allah, and cultivate meaningful connection through structured, authentic, and transformative Islamic education."

Mission Statement · Qari Brand Guide 2026

Brand keywords

Positioning

Qur'anic
Illuminating
Scholarly
Transformative
Structured

Accessibility

Elegant
Timeless
Refined
Intellectual
Welcoming

Faith

Reverence
Clarity
Inspiration
Spiritual excellence
Sacred knowledge

Community

Generations
Legacy
Belonging
Preservation
Transmission

Logo system

Main logo · Slate Teal

Light logo · gold gradient

Logo variants

Q icon

For very small display sizes, avatars, app icons, favicons, and compact brand marks

Q icon · light

Gold-gradient version for dark brand surfaces and premium applications

Logo rules

Minimum logo size is 70px / 18mm. Minimum clearspace around the logo is x, where x is the space between the Q and A.

Do not stretch, recolour, add shadows, rotate, crop, rearrange, box in, overlap, or place the logo on busy backgrounds.

Colour palette

Slate Teal

Ground#0A171D

Main#1A3947

Mid#29596F

Ghost#E4F0F5

Gold

Deep#917407

Dark Vivid#DAAE0B

Mid#F8DD77

Pale#E1D7B2

Secondary accents

Sage#377B5E

Amber Sand#A07A44

Terracotta#9E502D

Warm Pale#F1EDE9

Typical page usage

Slate Teal 60% · Gold 25% · Sage 10% · Sand / Terracotta 5%.

Gradient system

Radiant Gold, Slate Horizon, and Antique Gold support heroes, highlights, and secondary CTAs.

Typography

Headings, UI and labels

Space Grotesk

Bold for headings, Regular for UI labels and structured interface moments

Body copy and quotes

Newsreader

Light through ExtraBold for body text, editorial copy, and reflective passages

Scale guidance

100 heading
60 subheading · 30 body

Hierarchy

Body copy should be about one third of the heading size

Pattern system

Pattern 1 · Slate Teal

Pattern 1 · Gold

Pattern variants

Pattern 2 · Slate Teal

Pattern 2 · Gold

Pattern 3

Pattern 3 · Slate Teal

Pattern 3 · Gold

Pattern 1 · gold repeat

Pattern 2 · Slate Teal repeat

Pattern 3 · gold repeat

Outcomes

Core logo assets across wordmark, icon, primary, and light versions

Colour families for structure, warmth, action, texture, and human accents

Pattern systems with Slate Teal and gold applications

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