KHYAL is a passion project by Abdullah Al-Mahmudi, Tareq Tamr, and Nauman Khan — three men who set out to create the kind of clothing they would love to wear. Abdullah comes from a family of garment designers spanning three generations. Tareq was always fond of Eastern clothing but struggled to find pieces he could wear comfortably in any setting. Nauman is a lifelong community servant who sees clothing as one of the most transformational tools to express his values.
When their paths crossed, they were determined to create a line of clothing that would allow men to connect with traditional values while being fashion-forward. The Prophet Muhammad ﷺ said, "Allah is Beautiful and He loves beauty." KHYAL was built to embody that sentiment in every garment.
The challenge
Deliverables
"The Prophet Muhammad ﷺ said, 'Allah is Beautiful and He loves beauty.' We strive to embody and experience that sentiment in every garment we make. KHYAL. Man re-imagined."
Brand Overview · Khyal Brand Guide 2024Main logo — dark on light
Light version — off-white on maroon
Icon — the ʿalif mark
For subtle branding — merchandise, keyrings, pens, letterheads, clothing tags
Icon — light version
Off-white #F7F3E7 on maroon backgrounds
Logo versions
Dark — #3D1010
Off-white — #F7F3E7
Pure white — #FFFFFF
Gold — #AE9063
Black — #000000
Monotone version for when colour needs to be minimal or the gold gradient wouldn't be visible
Main (50%)
Secondary (30%)
Tertiary (20%)
Usage proportions
Main 50% · Secondary 30% · Tertiary 20%. Main and secondary take up ~80% of any design.
Navy restriction
Navy is reserved for CTA buttons only — not for general use in the brand.
Headings & Logo
Fahkwang SemiBold
"KHYAL" is a modified version of Fahkwang SemiBold
Tagline
Opulent
All uppercase, 500 tracking — for "MAN RE-IMAGINED" only
Minimum size
Logo scaling
Never go below this size in print or online
Pattern 2 — icon scatter (light)
The ʿalif mark scattered — for backgrounds, garment tags, packaging
Pattern 2 — icon scatter (gold)
Gold on maroon — premium applications
Kha — brown
Kha — gold on maroon
Logo colour versions for every context
Logo marks — wordmark, icon, Arabic
Full pattern systems for print & digital
