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Full Identity Brand Guide Arabic & Latin Pattern Design

Thabaat

Client

Thabaat Community

Year

2025

Services

Branding · Brand Guide · Pattern

Location

Metro Detroit, USA

Hearts firm together.

Thabaat (ثبات) — meaning firmness, constancy, and stability in Arabic — is a community space building spiritual and social connections for young professionals in the Metro Detroit area. The name comes from the most repeated supplication of the Prophet Muhammad ﷺ: "Oh Turner of Hearts, keep our hearts firm upon Your path."

They came to us with a name, a mission, and a deep sense of purpose. Under the guidance of Miftaah Institute, they needed an identity that could speak to young professionals of all faith levels — welcoming, grounded, and distinctly Islamic without being exclusive.

The challenge

  • Brand new organisation — zero visual language to start from
  • Identity needed to feel warm and welcoming, not preachy
  • Mark had to work in both Arabic and English scripts
  • Colour system needed to feel spiritual yet modern
  • Full brand guide required for internal team use

Deliverables

  • Logo — Arabic and Latin versions
  • Full colour system (main, secondary, tertiary, gradients)
  • Typography system — three type families
  • Brand values and tone of voice
  • Pattern and asset library
  • Brand guide document

Light background

Thabaat logo

Dark background

Thabaat logo

"Thabaat means firmness, constancy, and stability — and the brand needed to embody every one of those qualities across every touchpoint."

Planting Seeds · Thabaat Brand Guide 2025

Spiritual Grounding

Rooted in prophetic teachings and duʿā.

Authentic Connection

Meaningful relationships, vulnerability, and safe spaces.

Growth-Oriented

Fostering development in faith, character, and social well-being.

Welcoming Diversity

Inclusive of all faith levels and backgrounds.

Community & Constancy

Regular meet-ups, familiar faces, dependable spaces.

Grounded & Uplifting

Always linked to purpose and prophetic vision.

Warm & Welcoming

Not preachy, but affirming and gentle.

Conversational

Speak the way young professionals relate — mindful, modern, spiritual.

Navy#182E38
Teal#00A7A7
Grey#B7C9D1
Earthy Clay#B35C44
Forest Green#0A4F4F
Warm Beige#F7EFE5
Soft White#FBFBFB
Rich Green#1F4931
Blue#277A94
Beige#CAAF99
Gradient 1#277A94 → #00A7A7

Headings

Opulent

Opulent

Titles and slogans — serif display

Subheadings

FAHKWANG

Fahkwang

Light · Regular · SemiBold · DemiBold · Bold · Black

Body

Quasimoda

Quasimoda

Light · Regular · SemiBold · Bold · Black

ثبات — Thabaat in Arabic

Thabaat Arabic wordmark

Can be used as an alternate logo or background pattern

The dua

Thabaat dua

"Oh Turner of Hearts, make my heart firm on your religion"

Pattern 1 — Mono

Thabaat border pattern

'Thabaat' repeated in Arabic as a border frame — for print and digital backgrounds.

Pattern 1 — Teal

Thabaat border pattern

Two-colour version in Navy and Teal — for use on dark or brand-coloured backgrounds.

2

Script versions — Arabic & Latin

10+

Colours across the full brand system

3

Type families working in harmony

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together.